MGI is pleased to share the results of our 2023 Membership Marketing Benchmarking Report. This year’s report highlights the strategies and tactics that have produced powerful rebounds in association membership results.
The sections included in this year’s report are:
- Association Statistics
- Member Recruitment (Acquisition)
- Member Engagement
- Member Renewal and Reinstatement (Retention)
- Association Innovation
- Marketing Tools
- Association Demographics
- Words of Wisdom
MGI's Membership Marketing Benchmarking Report gives individual and trade association leaders the tools they need to evaluate their own membership marketing strategies and tactics.